
It's like having an instant time machine," said Beth Kimmerle, who has developed new candies and food products for more than 20 years.įor some people, those childhood flavors are gone, because as companies closed or were acquired candies vanished. "It resonates with people, particularly when things are as global as they are today, to feel something from their childhood that's the same. Today the company, one of the last family-run candy makers in the South, says its Heavenly Hash, Pecan Eggs and Gold Brick Eggs, introduced in the early decades of the 20th century, outsell all other Easter candies from Beaumont, Texas, to Mobile, Ala. Growing up in New Orleans, Easter for Kathy Cunningham McKoin meant Heavenly Hash, a core of marshmallow fluff studded with almonds and covered in chocolate, Pecan Eggs, bricks of sticky nougat rolled in caramel and chopped pecans, and crinkly foil packets with Gold Brick pecan “melt-a-ways.” Not until she got to college did McKoin learn that other kids’ baskets were filled with Hershey’s, Reese’s and the same candies sold year round at groceries and drug stores.Įlmer Chocolate, in Ponchatoula, La., about an hour from New Orleans, makes all those Easter sweets that McKoin grew up on and now buys for her own kids. The pandemic did not impact production & distribution of Easter candy, which was already complete by February of that year. Editor's note : This story was originally published in April 2020.
